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OUR HISTORY
ILR was started approximately 11 years ago, by a group of friends who were either musicians or people who had worked in the radio industry in Australia. We wanted to provide airplay opportunities for independent artists outside the usual "indie subculture" - make real changes in the way radio selected music for airplay. From early on we realized that simply pushing indie music was not enough; we needed to incorporate new music into the usual type of play list radio would accept. After much research we established that the best way to do this would be to provide external programming. Also that radio programs full of only new music would make little impact, that songs needed repeat airings for listeners to accept them.
This first group was formed into a non-profit organization known as "The Newcastle Youth Radio Association" (NYRA). Later as we grew, we realized that in order to deal with commercial radio stations we needed a trading name that would make us sound a little more professional. For this purpose we selected "Ison Live Radio" (Ison being the name of the primary founder Sean Ison). At the time this was intended to be temporary, but after several years the name stuck and the website address became known.
Later the NYRA looked at its trading name: "Ison Live Radio" and became "ILR Television and Radio" to reflect our expansion into television programming.
THE NEWCASTLE YOUTH RADIO ASSOCIATION
Originally the term "Youth" tended to describe the majority of the members in the organization. These days we are all getting a bit past the "youth" tag! Due to the costs involved (and legal wrangling involved) we have no real future plans to change the name.
The association has as its primary aims:-
The promotion of independent music from Australia. The promotion of independent music into Australia. The assistance of young artists.
ILR TELEVISION AND RADIO
Ison Live Radio (ILR Television and Radio) produce weekly Radio programs for radio stations all around the world. In a range of formats our shows are heard by over a million free to air radio listeners each week.
We also produce direct to radio programming from our studios 24 hours a day 7 days a week. This is non-stop music programming in nine different formats, delivered via the internet or via satellite straight through the mixing desks of Australian radio stations hooked up to our own ILR Media Server.
Although web casting is a somewhat minor concern with us; We also have a substantial share in online radio in Australia with our daily web casts reporting listeners from one end of the country to the other.
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