Lets face it radio sinks or swims on the basis of new product! If you can't supply your listeners with a constant stream of the newest and most innovative music around they are going to tune into the station that does. Sure the local labels will always send you plenty of material, but what guarentee do you have that your not missing out on the music that they don't choose to service to your station? Local labels pick and choose what they are going to promote to radio out here from their international subsidiaries and often this means great new tracks may never reach your ears while doing well in markets overseas. If you would rather take control of your stations new product, then ILR Hitdiscs are the best way for you to do it. We select and filter the best new radio friendly music from just about every corner of the globe and present it to you ready for review. We have access to literally hundreds of thousands of labels latest releases worldwide, to choose from. The selection you hear is the result of many hours careful listening to identify unique or interesting new content trends. You could listen to a fraction of the music we review for hitdiscs each month and never catch half the hits our panel takes the time to studiously review. ILR Hitdiscs also fulfil a valuable research function for cluey MD's: You may not playlist every single ILR Hitdisc track each month; you may choose never to playlist one of these tracks, but you will always be aware of every new trend in radio-friendly music worldwide and be in a position to be part of it if you choose to. Can you afford not to know whats going on in radio everywhere else?